NATIONAL 4-H COUNCIL

Imagine if your next board meeting helped families challenged with food insecurity. It's possible at a non-profit conference center outside of Washington, DC. I joined the team at National 4-H Council because I am passionate about being a part of something larger that will make an impact on others. I was challenged with rebranding the National 4-H Youth Conference Center's visual identity and generating brand awareness for this venue which had little recognition among meeting planners.

THE RESULTS

In a little over a year, I not only rebranded the conference center with a new logo and visual identity, I also rebranded our most profitable program, Citizenship Washington Focus, created three documentaries to create awareness about the center's programs, launched a new youth conference series with corporate sponsors (including all event marketing), and most importantly, I generated almost a million dollars in revenue through my strategic lead generation program; any residual revenue aids
4-H youth development programs across the country. 

DOCUMENTARIES

(Click to watch on YouTube)