OUR BRAND STORY

The Embassy Row Hotel, once a prestige hotel in Washington, DC was known for hosting politicians and celebrities in the 1970s - everyone from The Rockefellers to Danny Glover and Denzel Washington. Over the years, it lost its luster. I was brought onto the hotel team to lead the hotel's rebrand and repositioning during a $15 million renovation. While at The Embassy Row Hotel, I created a new brand foundation, visual identity, collateral, website, coordinated numerous lifestyle photo shoots, journalist familiarization trips and brand events.

NOT YOUR TRADITIONAL EVENTS

I repositioned The Embassy Row Hotel as DC's only lifestyle hotel, deeply-rooted and authentic to the city's culture. I created alliances with like-minded brands and we produced several events to become well-known. One of my most memorable experiences was organizing and planning our launch party - unlike any launch party, a poem upon entry took guests on an interactive tour of the hotel, including reverse room service in collaboration with local culinary start-ups and a staged couple in robes enjoying our new rooms. Other successful events include activating the entire hotel with live artists from our stairwells to The Rooftop for Art All Night (5,000+ attendees), Same-Sex Vow Renewal with WeddingWire, and hosting Yelpchella, our spin on Coachella with Yelp and over 50+ local like-minded businesses (1,000+ attendees).

AWARDS AND ACCOLADES

Since we launched in spring 2015, The Embassy Row Hotel has been featured in over 500 articles, reaching 1 BILLION online and 20 MILLION in print. Our awards and accolades speak to our successful launch and reposition.

Best Relaunch of an Existing Product, HSMAI Bronze Adrian Award (2016)
Conde Nast Traveler Magazine Readers' Choice Awards (2016, 2017) - #7 Best Hotel in DC
Named one of The 10 Best New Hotels in America – USA Today
Top Renovated Hotels – Smart Meetings
Best Corporate Social Responsibility Program – Convene Magazine
25 Most Amazing Rooftop Pools Around The World – Weather.com
Top Rooftop Pools in America – USA Today
Featured in a Skift trends report, "The Evolution of Local in Hospitality in 2015"
Featured in articles on Skift and USA Today for our use of Instagram on and offline