As a kid, I always loved writing short stories, commercial advertisements and pretending to be a radio DJ because I loved the feeling that my words could tell a story and evoke emotions: mainly hoping for laughter and/or happiness. It wasn't until my college internships that I learned that the stories I could tell for brands would make an impact on people and influence their decisions. Since then, I have developed a distinctive style for story telling which has awarded me recognition and frequent media exposure for the organizations.
I've worked with many brands including: Destination Hotels, Joie de Vivre Hotels, Barnsley Resort, International Association of Conference Centers, Cvent, ARAMARK, 4-H, Susan G. Komen Foundation, Roper St. Francis Hospital, 3-D Hawaii, Taj Hotels, The Upper House Hong Kong, Ko Olina Resort and Marina, and many more.
My name is Sarah Crisafulli. I am a marketing and communications strategist living in Washington, D.C. I grew up outside of Charleston, SC where every building and street corner has a hidden story, which is how I imagine I became fascinated with storytelling.
I enjoy the challenge of finding and developing stories for brands. I'm passionate in telling that story through integrated marketing campaigns that engage audiences and drive business results. I thrive with other creative souls. And, I believe a job isn't work if you enjoy it. I live this motto every day. I am the Vice President of Brand Strategy for GKA Advertising, a boutique marketing agency with a collection of amazing clients.
marketing accomplishments
THE MOST REWARDING PART OF RECEIVING THESE AWARDS WAS WINNING THEM WITH A TEAM
AWARDS /
Marketing, Sales, and Revenue Team of the Year, Destination Hotels (2018)
Marketer of The Year, Destination Hotels (2016)
Rising Marketing Star, Destination Hotels (2015)
Pacesetter Hall of Fame Award, Convention Industry Council, (2012)
"40 Under 40" Collaborate Magazine (2012)
"40 Under 40" Connect Magazine (2012)
"Top 100 Tourism Professionals on Twitter" (2011 - 2015)
"Top 30 Under 30" Loudoun County Business Journal, (2011)
College of Charleston's Distinguished Service Award, Department of Communication (2010)
CAMPAIGN ACCOLADES /
Best Integrated Marketing Campaign of the Year,
HSMAI Gold Adrian Award (2017)
Best Integrated Marketing Campaign of the Year,
Two Roads Hospitality (2016)
Best Relaunch of an Existing Product,
HSMAI Bronze Adrian Award (2016)
Conde Nast Traveler Readers' Choice Awards,
Best Hotel in Washington, DC (2016, 2017)
Conde Nast Traveler Readers' Choice Awards,
Best Resort in the South (2017)
Top 10 Best New Hotels in America – USA Today (2015)
Best Corporate Social Responsibility Program – Convene Magazine
Hotels Use Instagram Communities to Curate Travel Guides for Guests - Skift.com
The Evolution of Local in Hospitality – Skift.com Trends Report
Best Video Campaign, HSMAI Gold Adrian Award Winner (2012)